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Turn Parental Leave into a Retention Win

Support your employees at one of the most vulnerable moments in their career —
without overloading HR.

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Let Popins take Parental Leave off your worry list.

When managers misstep or parents feel unsupported, the damage shows up in turnover, disengagement, and complaints that land on your desk.

Most teams want to do the right thing — they just don’t have the tools or resources.

Popins equips managers and working parents with what they need to navigate leave confidently and consistently.

All without HR having to build it from scratch.

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What We Do

Practical, plug-and-play tools to make every part of your employees’ leave journey an opportunity to create loyalty.

Parental Leave Toolkit

A ready-to-use suite of tools that walks expecting and new parents through every stage of leave — from planning to reboarding.

Includes a customizable journey guide, fillable leave tracker, and a scenario-based reference library covering 35+ common situations. Plus, you'll get a full audit of your current leave policies to identify gaps and streamline communication across teams.

Manager Toolkit

A practical set of tools to help managers confidently support team members before, during, and after leave — without needing constant HR input.

Includes conversation guides, timeline checklists, a benefits cheat sheet, and a team-specific transition snapshot. Plus, it’s refreshed annually to stay aligned with evolving policies and programs.

Individual Employee Support

A 12-month milestone-based program combining digital learning, automated check-ins, and optional live group sessions.

Employees get guidance through every stage of leave — from planning to reboarding — plus access to a robust library of tools and self-care resources. Delivered digitally and built for real life, not one-size-fits-all timelines.

Custom Manager Training Sessions and ERG series also available upon request.

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Want to Preview Popins?

Check out Founder Jackie Cook's Disrupt HR presentation and download Popins's communication guide.

 

Get the Guide of Top Benefits to Share with Parents

Key communication to turn parental leave into a powerful, positive experience for your employees & company!

Popins is the Parental Leave Coaching Program for Busy HR Leaders

  • No complex platforms to learn
  • No long onboarding timelines
  • Easy implementation
  • Designed to complement your existing policies and benefits

Why Employers Choose Popins

Improve retention before & after parental leave

Avoid inconsistent manager responses that create risk

Increase visibility & utilization of existing benefits & resources

Showcase a truly inclusive, parent-ready workplace

Bill, COO at Carex Consulting

We love the Popins service! We find it drives value for us in smoothing the transition in employee outage and making the staff member feel deeply supported by their employer.

 

Morgen, HR Leader at Redox

Popins was able to help the team think through skills gaps and critical outage overlaps to ensure that we, as a company, didn’t experience any substantial hits to our productivity.

Popins has helped review our parental leave policies, making recommendations, as well as developing a custom toolkit for expecting parents and their managers.

We’ve really come to rely on our partnership with Popins.

Lana, HR Generalist at Second Harvest Foodbank

Jackie was incredible to work with on our Benefit audit and Career page augmentation project. She was warm, personable, and clearly has vast knowledge to pull from to for her clients. She took time to really listen and tailor her offerings to help us craft a solution perfect for our organization and needs.

She produced both a thoughtful and thorough plan, and gave great insights and an action plan to help us execute it.

Our experience was really wonderful and I think it will bring great value to our current employees, and help us attract talent as well.

Jessica, HR Leader + 2nd Time Mom

"It was nice to have an external person checking in, to separate the support from my boss, and made me feel good that [my company] invested in me to have a good experience."

Jillana, Operations Manager + 1st Time Mom

"My own stuff always falls to the bottom of my list; the Popins weekly reminders, templates and examples have been great to keep my maternity leave preparation progressing. 

Most others I’ve worked with are not as structured in their leave planning and that impacts the people covering their work."

Director of Solutions Engineering, Redox

“I provide the handbook page to folks ahead of parental leave and that gives folks what they need.”

Make Your Company Parent-Ready

Ready to learn more about how Popins can make sure parental leave is a policy worth staying for at your organization?

Fill out the form below.

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